27 Jul Creating Magnetic Copy that Converts Using the 10 Superhero Directives
Want to have a long-lasting business that is not only profitable but incredibly rewarding and fulfilling?
I have had times where I checked my schedule and thought “oh man not this guy again, maybe I should tell them I’m sick”
So why do we take less than ideal patients on?
Typically I hear
- I need the money
- If I don’t they will leave me a bad review
- I just wanna help everyone
- If I discount my service they will rebook
When in reality working with those patients sucks because you have to force the relationship and they get a less “enthused” you and at the end of the day everyone loses.
So what’s the alternative?
Simple – Attract Ideal Patients
The first step is your ability to connect with ideal patients you are truly passionate about and skilled working with is your marketing, more specifically your copy.
Copy is the words used to present your marketing message, offer, and solutions to an ideal prospect about your services.
Having the right copy can be the difference between a full schedule of patients you love to be around or a schedule you dread, maybe worse yet an empty schedule you need to heavily discount just to get a body in the door.
I have spent hundreds of thousands on new patient marketing and tested countless offers, headlines and can tell you that once you have a dialed-in process for your ideal patients, life becomes a lot better.
This week I have an incredible expert copywriter Tony Stark Policci who’s been doing this for over 20 years and worked with some of the top industry leaders producing high converting sales letters and copy.
In this week’s value-packed expert interview, you’ll learn…
👉10 Superhero Directives to Help You Write Better Marketing Messages
👉How to Develop Magnetic Copy that Attracts Ideal Patients and Repels the Rest
👉Keys Steps to Researching Your Ideal Patient and Know Them Better then They Know Themselves
👉Developing Your Personal Brand and Attracting Raving Fans
👉How to Get Unstuck When Writing Ads, Blogs, and Copy Using Everyday Stories