30 Sep 5 Things The Top Health Practice Owners Do Consistently
In my mastermind group of Health Practice Owners, there has been a recurring question that circulates every so often.
“What are the top guys doing that makes them so successful?”
Obviously, it is a broad question that can be broken down into a million different intricate pieces that make up success and vary from business to business. but…
I’ve spent some time thinking about what are the commonalities both from my own experiences, clients and colleagues and found 5 similarities that everyone had in common…
They work to be World Class at their craft.
The top healthcare business owners are the best in their communities and honestly work to be the best in the country or even in the world at what they do.
They’re constantly studying, learning and testing new things to stay one step ahead of the competition.
This is far bigger than you might think.
The phrase ‘good enough is good enough’ can work for a lot of things, but if you’re talking about the quality of your service it doesn’t work at all.
Being good enough won’t get you raving fans and this is something that the best healthcare business owners really focus on and become the best at.
They overdeliver an extraordinary WOW experience.
The experience goes well beyond the treatment, exercises or diet plans.
The experience is the complete relationship between the business and the client.
From the beginning of the relationship, the top healthcare business owners set out to provide a completely different experience than other clinics, private practices, gyms or studios. They give more personal individualized attention.
They create a family atmosphere.
They make people feel connected.
Great businesses provide a great experience and build a great community and culture.
So if you have been trying to grow your business for the past few years with no success, this may be worth looking into.
They’ve positioned themselves differently.
Most of these healthcare business owners have taken control of a portion of their market. Each of the healthcare businesses at the top have taken a stand to be different.
Most have simply taken a position as the business that actually gets clients’ results and focuses on outcomes instead of just throwing them on a table and printing out a list of exercises to do at home.
They’ve turned ordinary businesses into extraordinary businesses.
There’s no shortage of clinics, private practices, gyms, studios and more.
Yet the Elite Healthcare Business Owners find a way to completely separate themselves through highly skilled work, an incredible service experience, better business systems and top-notch marketing.
They go above and beyond to focus and provide an individualized experience and a relentless pursuit for their clients to succeed.
What can you do that the rest of the businesses are unwilling to do?
They defy the industry norms. Approaching things in the normal way yields average results.
You could make a list of everything that the typical clinic or gym does and you’d find that the Elite really defy those norms. The average business herds people in with no personal relationship.
The Elite do the opposite they build and nurture relationships regardless of outcomes.
Look at what everyone else in your market does – and identify how you can be different.
You’ll likely end up with far more success.
They market consistently.
Every one of the Elite Healthcare Business Owners has multiple marketing campaigns and strategies running at all times.
The marketing strategies may include the following but they aim for a minimum of 6.
Digital ads
Google Adwords
Joint Ventures
Reactivation
Referrals
Direct Mail etc…
They may all use different marketing systems both online and offline and ensure they are all marketing consistently.
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