08 Jul Have You Ever Donated to Facebook Philanthropy?
Advertising on Facebook can be extremely profitable and an amazing way to exponentially grow your business…
When done right
Unfortunately, there are so many practitioners who do nothing more than donate to Facebook philanthropy and get nothing in return other than an empty wallet and schedule.
I have used Facebook ads to grow my businesses for years and after spending over $250,000 on Facebook ads alone, I want to share with you 3 invaluable tips to help you get more paying patients on the schedule without wasting your time and money.
1 – Capture Attention
People primarily use social platforms for an escape from boredom, connecting with family & friends, looking at pictures of cats, memes and so on. According to Statista 88% of Facebook users are on the platform to stay in contact with friends and family.
In short, they don’t use it as their go-to source to make purchases and as a result, what you are fighting for is ATTENTION of the prospect.
A successful ad must ensure that you can get the prospect to interrupt their scrolling so they can move to engage with your ad.
Nic Kusmich, one of the top Facebook Ads experts in the world, states that your image or video selection is 80% of the strategy to capture attention. I can attest to this from my experiences and split testing 1000s of ads.
Failing to get the prospect to stop scrolling means you get nothing more than impressions and unfortunately, impressions don’t pay the bills!
2 – Selecting the Right Campaign Objective
Your campaign objective is a foundational component for a successful ad
Several times a week I have health practitioners reaching out to me for help and feedback on their Facebook ads and one of the first things I look at is their set up.
All too often their lack of results is because they’ve selected the wrong objective.
The number one biggest mistake that wastes your money is boosting posts
When you boost a post the campaign is optimized for “engagement” meaning reactions, comments and shares NOT conversions which means your post will have a bunch of likes and comments but again those won’t pay your bills.
In my ‘Profitable Facebook Ads for Healthcare Businesses’ masterclass, I go into a deep dive of the campaign objectives and step by step how I use each one of them along with examples so you never waste money by selecting the wrong objective again.
3 – Understanding an Ads Jobs
Similarly to selecting the right campaign objective as the foundation of your success, you must look at what the purpose of the ad is.
Many people believe that the ad is what gets them paying patients and the reality is that is not true…
The purpose of an Ad is to get a click.
The purpose of your landing page is to get the prospect to opt-in
When crafting successful ad campaigns you need to understand the job and optimize each component in the process in order to have a prospect enter the top of your funnel and work their way down into a paying patient.
This also dramatically improves the patient experience and what I refer to as their “success journey” which will get you more referrals and massively decrease your acquisition costs.
Over the past 6 weeks, I’ve been putting together the ultimate supercharged masterclass called
‘Profitable Facebook Ads for Healthcare Businesses’
In this masterclass, I’ve taken my years of experience and thousands of dollars in ad spend to provide you with a step by step blueprint to take control over your Facebook advertising with confidence and most importantly doing it PROFITABLY
