11 Tips For Creating The Ultimate Facebook Marketing Machine

24 Jan 11 Tips For Creating The Ultimate Facebook Marketing Machine

Imagine that it’s 12 weeks from now and you have a Facebook Marketing Machine running in your business that’s bringing you a steady flow of new patients and prospects.
 
What could these sales mean for your business? Your family? And you?
 
This 11 tips report outlines the road map to success that not only the top health practice owners use but we also use to help our clients grow their health practices.
 
It’s a systematic approach built to intentionally attract the people who want, need, and are willing to invest in your services and offers.
 
These tips will guide you as you develop a plan to move your business forward using Facebook as a powerful part of your marketing toolkit.
 
Many businesses, both large and small, have success when using Facebook to market themselves, when implemented properly.
 
This does take some time and experimentation to achieve, but it does happen when you follow a proven system of success.
Many of our clients reach this level of success in just a few weeks time.

Here are 11 tips to our Ultimate Facebook Marketing Machine.

1 – Create a Sales-Orientated Facebook Page

Create a Facebook page for your business. This is necessary before you can run any ads. This page is where you work from in all your interactions on Facebook, and they are free and easy to create. You can continue to edit, revise, and improve over time. Done well, this will be the foundation of your Facebook sales machine and your hub for all offers, content and private groups.

2 – Find Your Ideal Audience

Facebook’s greatest strength is the targeting options they offer to marketers. With Facebook, you can discover details about your audience both on and off of Facebook and use this information to tailor your message to the people you know your products and services can help. This is a free tool in Facebook ad’s manager called “insights”.

3 – Deliver Value Before You Ask for a Sale

When you meet someone in person, you don’t introduce yourself and then immediately offer to sell him or her something. Why then do we do this online? It’s time we started treating our prospects online like we treat people we meet offline.

4 – Create Great Facebook Ads With Compelling Offers

If you want to get the best results, you need to know what to say to move people to the next step. There are many issues to consider. Consider the words and the images you use in the ad. That along with how familiar the audience is with you will guide your choice of content for your ads.

5 – Have Facebook Find The People Most Likely To Do What You Ask

Yes, Facebook knows which of the people you are targeting are most likely to do what you ask. That might be video views, filling out lead forms, or conversions. They will help you be successful as long as you tell them what you want to accomplish. Have an end result in mind.

6 – Get The Prospects Contact Information

Now that you’ve given the prospect value, it’s time to ask for their names and contact information. If they’re unwilling to share it with you, return to step three. There are many ways to get this. The best way is to provide great information in exchange for their contact information.

7 – Retargeting

Reach out to people who have proven their interest in you. Retargeting is the process of showing ads to people who have visited your website, watched a video you posted, or even targeting people who have visited certain pages on your website. These people have shown an interest in your products and are interested now.

8 – Put Your Facebook Ads To Work

While you are building your presence on Facebook, make sure to build your email list, and also your website traffic. The more assets you can build with each dollar spent the better your ROI will be.

9 – Sell Them Something

While we want to create relationships on Facebook, the bottom line is that we have to sell something to continue to stay on Facebook and keep our jobs. We connect with all the people who’ve given us their contact information and offer them our services, sometimes a trial. If we’ve done everything well to this point, we’ll get better results.

10 – Test And Adjust

Now that you have your system up and running it’s time to make sure that it’s getting the best possible results. It’s time to look at each piece of your process and make sure it’s pulling its weight. I start at the beginning and analyze every component until I find one underperforming and I stop and fix then move on to the next step. This is easily done as the underperforming ads will stand out like a sore thumb on your dashboard.

11 –  Duplicate

Now that you know that your system is working, run additional ads. You’ve already learned that every dollar you spend is bringing more than that back before you have to pay for the ads. The sky’s the limit. Do it well and you’ll continue to see clients flow in. But, make a few mistakes and your see your expenses climb and your profits plummet!

Facebook marketing is one component of our health practice marketing machine that we teach in our 90 Day New Patient Surge Program.

If you want to know more about implementing these systems into your health practice click here

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Posted on 24th Jan 2020 in Marketing
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Brad Cote
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Brad Cote is dual licenced health practitioner and successful clinic owner from Canada (where healthcare is free). He is the founder of Link Performance Therapy a successful cash-pay private practice with a focus on athletes. He has grown his clinic from zero to 7-figures revenue within 18 months of operation using a combination of proven structures, systems and strategies that he now shares with healthcare business owners across North America who are looking to gain new patients and grow their business.