6 Lessons From My 2020

6 Lessons From My 2020

Looking back at the past 12 months so much has happened and I took the past few days to relax, reflect, and refocus. I will say January 2020 to January 2021 didn’t go quite as planned but here is what I learned…
👉In January 2020, I was gearing up to travel for a good portion of the year living in other places, experiencing other cultures, and really just enjoying life. I focused so much on my career and work for the past 13 years and I had just recently sold one of my health clinic/gyms and transitioned into working remotely with strategic planning for the other 2 clinics and focusing on coaching healthcare practitioners.
👉During 2020 a lot of things changed, rolling lock downs, fear of getting sick, no travel, the uncertainty, you name it we all experienced it. 2020 was personally one of the toughest years of my life… but I can say pushing through relentlessly made me stronger and see things more clearly not only in business but in my personal life. 2021 will be an enormous year and I am excited to take it head-on.
👉And as 2021 starts, we’ve just hired 2 new team members, This month we’ll hit $140k+ and every day we’re tirelessly pursuing excellence in everything we do.
To say I feel out of my depth would be an understatement But even in the overwhelm, I’m loving it. And I’m thankful for so many amazing mentors and friends who have been unbelievably helpful to me, every step of the way. (I couldn’t tag everyone)
There are so many lessons I’d have trouble listing them all, but 6 that stand out to me are:
1 – Your mindset is your most important asset.
The way you look at situations, both good and bad dictates your success or lack thereof. You are 100% responsible for your own life, the faster you realize that and stop blaming others, the economy, government, etc, and focus on what you can control the better your life will be.
If you are not where you want to be, change it. No one is coming to do it for you.
2 – There is no failure, you either win or you learn.
Even when things are going terrible, maybe someone quit on you or your ad campaign tanked, rolling lock downs etc there is something to learn from it.
I have personally been through extremely tough times in business. especially this past year, but I had two choices. Give up or learn from the situation adapt, try again, and move forward.
3 – You need a reason above just serving yourself.
Businesses operate for one reason, to solve problems. It’s imperative you focus on solving problems for people who need them solved.
The bigger the problem the better your business, income, meaning and freedom. I get no better satisfaction from patient results and coaching clients who have massive success.
If the problem you solve is more money or not having a boss prepare to struggle.
4 – You must be developing skills that will help you solve real problems.
There are too many people out there who “know things” and not many that know how to make those things they know work in the real world.
With the rise of social media and the massive amount of information at our fingertips, people are inundated. You need to be able to implement what you know to solve real problems.
5 – Invest in professional and business skills.
There are so many practitioners I spoke to this past year who are absolute experts at their craft but yet are struggling to make consistent income.
Because they lacked business skills. Is it their fault? No, I know I got taught nothing in school about business (even with both of my licenses) I had to seek it out actively.
Developing and implementing marketing, sales, financial skillsets are crucial for success and the easiest way is to find experts and learn from them. I have spent over $50k last year on programs, coaching, and answers to the problems I had.
6 – Take care of your own health and wellbeing.
Seems cliche, being healthcare practitioners and not being healthy ourselves but all too often we get stressed out, busy, and lose focus on ourselves.
The reality is if we don’t take care of ourselves we won’t be able to help other people as optimally. I know the days when I don’t train, takes supplements, or sleep well my productivity is terrible and as a leader, for both patients and clients, I can’t have that happen so I prioritize my health above all else.
Burn out is real so invest in yourself, take time off, eat well, and sleep.
Anyway, motivational moment over
Back to work…

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Brad Cote

Brad Cote is dual licenced health practitioner and successful clinic owner from Canada (where healthcare is free). He is the founder of Link Performance Therapy a successful cash-pay private practice with a focus on athletes. He has grown his clinic from zero to 7-figures revenue within 18 months of operation using a combination of proven structures, systems and strategies that he now shares with healthcare business owners across North America who are looking to gain new patients and grow their business.