19 Mar 5 Ways to Use Downtime to Minimize Loss & Maximize Productivity
Health practitioners that have had to shut down temporarily due to COVID-19.
During this crazy time, a lot of us have downtime.
How we use this downtime can be productive and put us in better positions once things start coming back to normal (or the zombie apocalypse happens then disregard)
On our client calls, this week and last we’ve been speaking of top things to be doing now to best retain and be there for your patients in difficult times as well as how to navigate the downtime and put yourself in the best position for the return.
Here are 5 things you can do;
1. Keeping your patients in touch. Over-deliver and check in on everyone, patients, prospects, staff, vendors etc. There is a lot we can do to help for example some clients are using online calls to connect and guide remedial exercises and give live meal prep.
2. Have a reactivation strategy for getting past patients and prospects back into your world once the dust settles. This is going to be a critical step for businesses. Right now I am seeing therapists fight and argue instead of staying in contact and giving as much value and time as they can. Focusing now on nurturing your current patients and having a strategy for getting them back in will minimize the long term damage.
3. Work on your business structure, systems and strategy! Often the people I speak with say they never have time or are too busy, well now many of us have extra time. Focusing on getting automations set up, marketing campaigns, optimizing your website and most crucially a reactivation strategy is what will separate those from success and failure.
4. Reducing unnecessary expenses. Now is the time to look at the subscriptions for things you don’t really need or use. It is a good chance to review your financials both business and personal and trim the fat.
5. Not wasting time refreshing google “coronavirus news” every 10 seconds for the next negative story then posting the story in every Facebook group while battling self-proclaimed “epidemiologists” who are to busy fighting with everyone.
BONUS – Eat well and be active, sitting on our butts and eating snacks will only make us worse physically and mentally. Watch a chef show, try a new recipe and make some delicious nutrient-dense food.
We will all get through this, some of us will be in better positions than others so please use your time wisely.
If there is anything I can help you with please let me know.
We all need to support each other right now more than ever!