11 Feb What Should You be Prioritizing in your Health Practice?
Today, I thought I’d answer one of the most commonly asked questions that comes up time and time again when I first get started with clients…
“What is the most important thing I can do for my business right now to start getting more clients and making more money?”
Granted there is not a completely simple answer to this question, but I will give you four things you MUST do if you want to consistently attract more perfect fitting clients, increase revenue and eliminate yourself from the competition
1) Create a System
If you want to consistently attract your perfect fitting clients you need to have a reliable, efficient and affordable system in place that will bring them to you on autopilot.
Without a system in place, not only will you throw money down the drain by not knowing which marketing strategies to spend your money on, but you’ll waste time trying to figure it out, time you could be investing in creating a system and growing your business.
When you know exactly which media source (FB, PPC, Direct Mail, etc) is the most effective and have a plan for what you’ll execute, you’ll be able to predict your costs and you’ll also know what response to expect.
Plus a system set up to attract only ideal clients will mean you won’t waste your time and resources trying to sell to people who either don’t want or need your product or service or can’t afford it.
AKA they come to YOU!
2) Swipe from Past Proven Campaigns and Offers
One of the biggest time and money wasters is creating everything from scratch.
Trial and error promotions mean your system isn’t reliable.
Switch to swiping ideas from past proven successful campaigns and homerun offers and you’ll be able to accurately predict how many prospects and clients you’ll attract each time you send out an offer.
Your goal is to find your ideal “evergreen” offer which you can run all the time, outside of special offers, to attract your perfect clients on autopilot.
For this to work you must track key numbers from your campaigns such as conversion ratios from prospect to client, rebooking and show ratios, etc.
3) Become the Preeminent Provider
Set your service up as the only logical choice for your ideal client.
When you create marketing and messaging that showcases you in a unique light and different than your competitors, you not only have a competitive advantage, but you have in built-in price resistance because clients will see that no one else is doing what you are doing and have no way to compare the service and outcomes to anyone else.
Getting clear and concise messaging (USM) that tells your ideal clients exactly who you are, exactly what problems you solve for them and what outcomes they can expect from investing in your services over anyone else and more important doing nothing at all.
One of the biggest mistakes I see people make is to run a campaign, get a bunch of new clients and then wait until they feel they need new clients again before running another campaign, which is usually too late.
Put your marketing on autopilot and run your system continually so you will steadily attract a constant flow of clients.
This can be done through an “Evergreen” offer mentioned above.
Planning and implementing a marketing strategy quarterly is a great starting point if you’re just starting out.
Once you do this you’ll never have to worry about whether or not you have enough new clients booking in.
Putting a system in place that uses proven campaigns, sells preeminent services and runs consistently has taken several of my clients from the brink of bankruptcy to surprising profits often in less than 12 weeks.
And it will do the same for you, once you put your system in place following these four simple steps.
If you need some help honing in on what you should be doing now click here and schedule your free marketing strategy call.